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she decided to incorporate music into what she was trying to do not because of any extensive connections to the industry (she had none) but because music is universal and can be a powerful way to enact change. the partnerships the site has formed gives them access to millions of independent musicians who participate in fundraising challenges in exchange for lucrative perks, such as the chance to perform at exclusive events.
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“people could donate whatever they want, whether it was one dollar or one million dollars,” she says. “let’s leave it in the hands of the people. i saw this as democratizing the war on cancer and not like going to a gala where you have no idea of what you funded or what impact you had. we’re set up as a crowdfunding platform, but a charitable one where you can give tax deductible dollars that companies receive as a grant.”
but the pandemic provided ample evidence that the general public is not only ready and able to understand such issues, it is eager to be more involved in important health matters that affect them and the people they care about.
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“we saw what happened during covid, things really did change,” she says. “suddenly, our leaders were in in public spaces. now, everyone now knows who (former director of the national institute of allergy and infectious diseases) anthony fauci is. we all knew who he was but it wasn’t until covid that he became a public figure, right? but there’s lots of disease experts — they should all be public figures. our platform is a way to enable that.”
music beats cancer, which has brought in more than $500,000 to date, is also partnering with college campus groups to raise money while showing future generations the innovative research that is taking place and how the way we fight cancer can be improved. “ i feel like if you can sort of convert that younger generation, you can carry this forward,” she says. they’ll get infected with what we’re doing how we’re doing it.”
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dave yasvinski is a writer with healthing.ca