however, in 2019 and 2020, health canada noted the
rise of e-cigarette use, particularly among young people. between 2015 and 2019, the use of e-cigarettes increased among canadians 15 years and older from 13 per cent to 16 per cent. younger age groups reported the highest frequency use: 36 per cent of youth aged 15 to 19, and 48 per cent of young adults between 20 to 24 years old.
walker theorizes that one of the many reasons young people are drawn to vaping is the flavours that are used to make them more palatable.
“in the beginning, when there were fewer flavours and more people were using e-cigarettes as smoking cessation tools, we had a different cohort,” she says, adding that now more users are adolescents and children, largely due to flashy marketing and candy-like flavours. “data has long shown that nicotine exposure has adverse consequences on brain development in children. there’s so much variability in the unregulated e-liquid, and how hot the e-cigarette burns, [and] that influences what is in the vapour you’re inhaling into your lungs. we may not know the full impact of those parts of the equation until much later.”
walker does say that if she had a patient who smoked a pack or two a day of cigarettes, vaping as a cessation tool may be an option.
“it may be a reduction in harm because it doesn’t have the same amount of carcinogenic components as a cigarette does,” she says. “that being said, the vast majority of users of e-cigarettes now are never-smokers. so it’s marketed as a smoking cessation tool, but most people who are trying to quit cigarettes aren’t going to switch to strawberry flavoured e-liquid.”
tempest counters that. “flavours are not addictive. adults like flavours,” he says. “it’s one of the success components of vaping. if you ever smoked, then quit, cheated and had one a couple weeks later, it makes you sick. [flavour] really helps with that transition for success.”