patient stories a “well-worn meme to push drug funding,” according to picard
it was in this misty debate around advocacy groups and the value of lived experience that a colleague sent over a
2014 globe and mail column by andré picard, a renowned journalist and recent recipient of the
order of canada. in it, picard takes aim at using what he calls “sob stories” — a.k.a. lived experience — to influence the funding of expensive drugs. his disease of choice was cystic fibrosis, the drug, kalydeco (also known as
ivacaftor) — one that cf patients and families wanted funded and
which cost more than $300,000 a year. twelve-year-old ontario cf patient madi vanstone was one of the faces at the forefront of this drug access fight — a campaign that picard describes as a “well-worn meme to push drug-funding,” referring to the strategy as being to “trot out” children with a “sob story backdrop.” (kalydeco had been approved for funding in ontario after successful lobbying by madi and her mom beth.)
picard’s beef wasn’t so much as whether or not madi and others like her should or shouldn’t have gotten the drug that would make breathing a whole heck of a lot easier, cut the number of hospitalizations and provide a better quality of life. rather, he was taking issue with the use of what he called “emotional blackmail” to push drug-funding decisions, emphasizing instead both the importance of considering scientific evidence that the treatment worked and was worth the incredibly high price, while pointing out that we should be questioning why the price is so high in the first place.
certainly, it’s good business sense to weigh cost with value before opening your wallet for anything — to ensure you are getting the most “bang for your buck,” as picard says. but only if you are deciding on a place to dine, an internet provider or where to order your favourite fluffy socks that you need, like, tomorrow. when it comes to heartbeats though, there’s just no comparison. sure, we can toss around numbers and hold those who set drug prices accountable for their decisions and even do some funky cost-value analysis, but all of that only gives us part of the story. the rest of it, and arguably the most important, comes from lived experience, from the people who “trot out” and bravely tell their stories — for themselves, but also for those who come after them. (madi, by the way, is in her twenties now, doing well, an unwavering support for others with cf and a relentless advocate for drug access.)