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engage educate empower

connect with your audience on the healthing network

canada's home for health information

healthing.ca is canada’s go-to source for understanding personal and national health issues. through patient stories, expert insights, and trustworthy medical content, it delivers relevant information that matters to canadians.

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audience segments & campaign optimization

healthingdna uses a combination of best-in-class content production and distribution to build active, health-focused audience segments. these custom segments are designed to optimize commercial and educational campaigns by delivering your message to the right audience at the right time.

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elevating the voice of experts

the verified voice program gives canada’s top health experts and organizations a trusted way to connect with the public. backed by tier-1 media, it amplifies reach while ensuring content is delivered in a credible, compliant space.

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building canada's healthcare workforce. together.

workforce by healthing connects healthcare providers, educators, and associations to share insights and resources on careers in healthcare. it helps partners build brand awareness and reach motivated audiences actively exploring education and job opportunities.

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a destination with a purpose

healthing labs are a fresh, interactive, and engaging digital ecosystem—each lab is a dedicated online hub built on expertly curated content from healthing and our partners. every lab offers curated content, tools, resources, and more—all in one place.

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healthing.ca

canada's home for health information

empowering readers

healthing.ca empowers patients and caregivers to take an active role in their care by delivering reliable, relevant, and actionable information. it helps them understand diagnoses, explore treatment options, make informed decisions, and access trusted resources.

trusted and compliant

our platform provides canadians with trusted, compliant content on the health issues and illnesses that affect us all. from everyday wellness to complex medical conditions, it offers clear, credible information to help people better understand, manage, and navigate their health.

commercial opportunities

healthing.ca connects your brand with health-focused audiences through display ads, performance campaigns, sponsored content, and editorial boosting. reach the right people with trusted, targeted solutions that deliver results.

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reach your audience

healthingdna is an innovative audience segmentation model that combines trusted, original healthcare content with wide distribution across online communities and local publications. by building condition-based audience segments—such as diabetes, cancer, caregiving, and wellness—healthingdna helps partners connect with people through timely, relevant messaging. this approach turns content into actionable insights, delivering stronger campaign effectiveness and greater roi.

our audiences

the healthing network audiences are comprised of engaged readers of health-focused content on healthing.ca, the postmedia network and our social media channels.

sample audiences are based on actual data

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workforce by healthing

building canada's healthcare workforce

build your brand

as a workforce partner, you can use storytelling to elevate your brand and stay top of mind with prospective employees, students, or members. your dedicated profile section allows you to publish stories, videos, and press releases year-round, giving you a consistent voice.

maximize recruitment periods

increase your presence when it matters most. during peak hiring seasons, boost your activity with targeted content and display ads within your profile section to deliver timely messages, attract attention and drive stronger connections with potential candidates.

reach the right audience

our audience distribution strategies ensure your content is seen by people interested in healthcare careers and education. this keeps your content relevant, timely and positioned to connect with those most likely to engage.

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amplify your mission

partnering with healthing.ca gives your organization a unique opportunity to share its message with a national, health-focused audience. as a verified voice, your mission and content are elevated on a trusted platform designed to inform and engage.

a link to you

your stories are featured prominently on healthing’s homepage and within your own custom partner profile, complete with your logo and direct links to your website. this visibility helps drive meaningful engagement, boost awareness, and support donation or campaign goals.

collaborative content

our editorial team works with you to create content that reflects your priorities while maintaining journalistic credibility. once published, your stories are distributed across the postmedia network, giving your message unparalleled reach across canada.

our partners

healthing labs

a destination with a purpose

build your innovative destination

establish your dedicated lab—an always-on, digital home designed to showcase curated articles, videos, and resources all year long. by centralizing content from healthing and trusted partners, your brand is positioned as a credible, go-to source for compliant, expert-driven health information.

amplify campaigns and impact

spotlight your most important initiatives, from awareness months and seasonal campaigns to new program launches and press releases. with the ability to activate multiple themes and target diverse audience segments, your lab delivers timely, high-impact content and advertising.

connect with communities

reach and inspire health-focused audiences by aligning your brand story with healthing’s expert editorial. leverage trending topics and relevant conversations to create authentic touchpoints, foster deeper community connections, and build lasting engagement across canada’s most robust health content hub.

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