when fear turns into euphoria
dolf zillmann from the university of alabama devised a theory called excitation transfer to explain why people like suspense and horror. when a person is frightened or startled, they also experience a physical reaction to these emotions such as an increased heart rate, dilated pupils and a boost in adrenaline.when the frightening scene ends, or the story comes to a resolution, the emotions of fear and suspense dissipate, but this state of physiological arousal takes a little longer to go away. as the theory goes, this adrenaline rush then carries over and intensifies the positive feelings of satisfaction or relief that occur as a result of the threat going away, leading to an overall positive experience. we laugh, we smile, we shake it off — the fear turns into euphoria.“what i like most in horror movies is the building of the tension and the atmosphere,” says ben davis, who recommends
the haunting (1963) and
the conjuring (2013). “i’m not the biggest fan of the blood/gore in horror movies, i feel it cheapens the scares.”
zillmann would later put this idea to the test. in the mid-seventies, he and a team of researchers recruited 60 seven- and eight-year-olds to watch one of multiple variations of an adventure movie. in these movies, the protagonists come across a lion, but the movies show different variations of how scary the lion is — low, medium, and high suspense, and different resolutions — the lion is defeated, or it gets away.overall, the children rated the version of the movie that used the scariest version of the lion coupled with the satisfying resolution as the most appreciated.
a scary movie with a happy ending
**we don’t want to ruin the fun for you — this section contains spoilers.it seems that we like our horror stories to come to satisfying conclusions.
researchers from california state university recruited 229 undergrads from varying disciplines to watch one of four horror movies:
candyman (1992),
needful things (1993),
leprechaun (1993), or
pet sematary (1989). (in the most appropriate of compensation schemes, participants were provided with pizza and pop for the viewing).each horror movie also had one of two endings: the actual teaser ending, in which it is revealed that the evil has survived after initially appearing to have been destroyed, or an edited ending in which the evil remains defeated.(
fun fact: the researchers only told the participants that the films had been edited, but didn’t tell them specifically what the edits were. so, it is entirely possible that there are a bunch of people walking around thinking that
pet sematary has a happy ending.)overall, regardless of their motivation to watch scary movies (thrill seekers or gore lovers), viewers rated films with traditional endings — where the evil remains defeated — as scarier, more enjoyable and less predictable than the teaser endings.researchers aren’t quite clear on why viewers liked the “happy ending” better than the teaser ending, although they believe it may be a similar explanation to zillmann’s excitation transfer theory — a resolute ending allowed the viewers to experience stronger, more positive emotions at the end of the movie, leading them to rate the overall experience as better.also too, watching the defeat of the antagonist, the character audiences are primed to dislike, may be a cathartic experience. we have such little resolution in our real lives, it is undeniably satisfying to watch someone, or something, we dislike be defeated.however, it may also be the fact that in the era of the horror movie franchise, teaser endings are expected. this would mean a resolute ending is seen more as surprising, and therefore more entertaining. this reasoning might also provide an explanation,
as g. neil martin at the regent’s university london notes, why some of the most widely acclaimed horror movies, such as
the exorcist (1973) and
friday the 13th (1980), do not have satisfying endings.
interesting plot devices, like things coming out of the screen to kill you, is another reason people keep coming back for more. getty images
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