the study has drawn some skepticism from matthew feinberg, an associate professor of organizational behaviour at the rotman school of management in toronto, who told cnn other factors may be at play.
“it may be that people’s attitudes, especially about masculinity, were shaped by trump becoming president,” he said. “many people held their nose and voted for him in 2016, choosing to vote for their preferred party in spite of trump’s behaviour and his representation of hegemonic masculinity.
“however, processes such as cognitive dissonance dictate that people often reconcile their attitudes with behaviours they’ve engaged in. if so, people whose attitudes about trump and his endorsement of hegemonic masculinity might have come to convince themselves that they too hold attitudes more in line with trump.”
vescio said they have considered the role of cognitive dissonance and noted it would not account for the results of the study that occurred before — not after — the 2020 election. “we can’t completely rule it out,” she said. “but the data aren’t quite consistent with that because even when we control for republican and democrat we get the effects over and above that.”
the findings line up with previous research that has shown trump voters value dominance and place a low value on cooperation, according to christopher federico, a professor of political science and psychology at the university of minnesota, who was not involved in the work. “it makes sense that individuals who value a form of masculinity that emphasizes control, toughness, and so on (would support trump, just as) individuals who hold traditional views of gender and traditional beliefs about the ‘proper’ roles for men and women to have in society tend to support trump more as well.”