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in the past year alone, over 90 percent of marketers have integrated ai tools into their content creation process, according to
a recent report. but with that convenience comes a new complication: ai detection tools are getting better—and a lot more common.
from academic institutions to newsrooms to corporate blogs, there’s a growing expectation that published content doesn’t just exist—it reads like it was written by a person. authenticity isn’t just an ethical ideal anymore; it’s a technical benchmark, especially for brands relying on organic seo, engagement metrics or ad approval on major platforms like google and meta.
this tension between efficiency and authenticity is giving rise to a new class of tools—ones not built to generate content from scratch but to refine ai output into something that feels real. the term “humanizer” may sound like sci-fi, but it’s
quickly becoming mainstream.
canada’s content economy meets ai head-on
canada’s digital economy is already feeling the shift. according to the information and communications technology council, digital content creation is one of the fastest-growing fields in the country, with thousands of new freelancers, marketing professionals, and solopreneurs entering the space each year.