the area already has a vibrant community scene that roukema wants to incorporate into his shop’s atmosphere to make it a grassroots gathering place.
the way he describes it, his goal is for the shop “to have the look and feel of a living room. that’s really what we want. we want people to come, hang out, have great conversation, meet great people, and with it have really good coffee and have great pastries.”
“one of the things that we’ve always been deeply committed to, and that’s what my consulting firm is about, has been social impact,” he added.
“so we’re opening this cafe, recognizing first and foremost that the residents in the area have no place to go. in the evenings, there’s really nothing to do unless you get into your car. we’re committing, because of the demographics, to hire at least 50 per cent seniors to work in the cafe. what that does is it becomes representative of the demographics that we see, but also in response to senior isolationism and loneliness.
“there’s an opportunity to get out of the house. there’s an opportunity to be active. there’s an opportunity to communicate and hang out with your neighbours in an established location. so this was kind of the essence of it. and so far, so good. you can see on the facebook page, and also from our
instagram page, there’s been a lot of interest in this occurring sooner than later.”
the logo for basin commons cafe. – supplied by basin commons cafe
roukema continues to work through permit processes and the other usual moving parts of launching a new business but is hopeful the doors to the shop will open in november.
he described how the space will run from the parking lot side of the building over to the boardwalk, where there will be a patio and a picturesque south-facing vista highlighted by the mill cove pier.
“the vibe is absolutely critical,” roukema said.
“i’ve lived in halifax on and off since 1990 and i’ve seen dramatic change, especially along the waterfront. i have been impressed with the new establishments that are being opened there. i’ve been very carefully examining the demographics of people who go there, recognize that there’s a similar demographic in the bedford area, and there’s nothing (here) that speaks to them that has that same vibe and opportunity that the halifax waterfront has. so that has really been an inspiration to us.”