“my mom drives the most out of all of us, just a little honda civic. she says she used to be able to fill the tank for like $35 to $40. now it’s closer to $60.”
middle-class families struggling to meet basic needs
with all of the financial challenges combined, shlah says she can understand why average canadians are becoming increasingly frustrated.
“inflation wouldn’t be such a problem if we saw where the money was going, if the quality of what you were buying was getting better or if employees were getting paid more.
“but none of that is happening,” shlah says.
“so that’s why you see so much anger, because it feels like this is not going anywhere, yet the ceos are just fine, and they’re hoarding all the money.
“so it’s why we’re seeing all this saltiness, a lot of anger within canada, and i think it’s valid.”
meaghon reid, ceo of vibrant communities calgary, says non-profit groups like hers are seeing the affordability crisis affecting more middle-income families than ever, adding that a recent report by equifax canada estimates half of canadian families are now living paycheque to paycheque.
“what we’re really starting to see more of is an increasing number of people in the middle class, people who are used to being comfortable, now being unable to square the circle in terms of meeting their basic needs.”
reid agrees many families with upcoming mortgage renewals are stressed, and many are already being forced to sell their homes and
move into the rental market.
“and then those same families are failing to find anything reasonable or affordable in the rental market. it can be very scary.”
still, reid is optimistic the affordability crisis will eventually wane, “but it’s going to take a few years,” she said.
“at some point, inflation will level off and we know all the housing starts that are anticipated will eventually come. but it takes a while to build all of that.