for the first time in eight years, sens mile will once again brighten up elgin street.
on friday afternoon, mayor mark sutcliffe was on hand as the street sign on the corner of elgin street and lisgar avenue was rebranded in english and french — “sens mile”, “mile des sens” — for the duration of the ottawa senators’ 2025 national hockey league playoff run.
what, exactly, is sens mile?
just in case you’ve forgotten, considering that the senators hadn’t qualified for the playoffs since 2017, it’s all about expressing civic pride for the city’s team in ottawa’s downtown.
every intersection along elgin between laurier avenue and gladstone avenue will fashion four new bright red street signs. that includes corners at gloucester street, nepean street, cooper street, somerset street, mclaren street, gilmour street, lewis street, waverly street and frank street. all of the new signs are expected to be in place by april 16.
the city is also encouraging senators fans to wear senators jerseys and to support businesses along elgin street during senators playoff games.
the schedule of playoff games and the senators opponent hasn’t been determined yet, but the senators will begin their first-round series away from ottawa, likely on either april 20 or april 21.