style q&a: canadian 'body care and intimacy brand' targets skin, sexual stigmas
the edmonton-based brand offers a curated collection of body care products ranging from a nourishing body balm to a water-based lubricant.
3 minute read
field trip products.
field trip
field trip is positioned as a “pleasure-positive body care collection.”
the edmonton-based brand offers a curated range of products ranging from aphrodesia super butter, a nourishing body balm, to super fluid, a water-based lubricant.
“field trip is intimate care, reimagined,” founder krysta toronchuk summarizes of the line. we caught up with leigh to learn more.
q: for those who aren’t familiar, what is field trip?
a: field trip is a canadian body care and intimacy brand founded on the belief that loving your body and experiencing sexual pleasure benefits your mental and physical health. we create conscious body and intimate wellness products to nourish your skin, deepen the connection to your body, and enhance all intimate experiences.
our goal is to eradicate stigmas and foster positive conversations about sexual health while empowering everyone to explore their bodies, identities, and their own definition of pleasure.
q: what makes it unique?
a: field trip immerses the user in a full sensory experience. by merging natural body care and bespoke natural fragrances with intimate wellness, i am essentially creating a new product category that i call “sensual self care.” i believe in neurocosmetics, which means that i think that what we put on our skin should benefit us emotionally as well as through physical performance. when applying a topical skincare treatment, the texture, fragrance and finish on the skin have the ability to awaken our senses and provide real emotional impact.
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using bespoke natural fragrance is a key element in our body products — our sense of smell is connected to the limbic system, which is the area of our brain that controls memory, mood, emotions, and sexual impulses. what we perceive as sexy is deeply personal, but there are specific fragrance notes that have been known to spark arousal in humans for centuries; citrus, flowers, and woods all of which we used to create ahprodesia and flora forever.
q: who is the target customer?
a: it’s simple: our target customer is anyone who has a body and has sex. we believe that all bodies deserve high-quality skincare and intimate wellness products. our collection is intentionally developed to nourish all skin types and enhance every intimate experience regardless of age, gender, or sexual orientation.
q: is there a ‘hero’ product in the lineup? if so, which one and why?
a: i tightly edited the collection so i could really focus on the quality of every product. i believe they are all heroes! that said, while conducting research for the brand, i continuously found that personal lubricant was still very much a product with a stigma — there is something wrong with me for needing it — and modern women, strong women, were telling me they were embarrassed to suggest using lube with their partner(s) … and that was when i realized i was creating a category-defining brand.
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i created our bestselling super fluid, a smooth and slippery all-natural water-based lubricant, with the same principles as clean, luxury skincare; researched, refined and aesthetically desirable. it’s a science-backed iso-osmotic and ph-balanced formula designed to protect the delicate ecosystem of our most intimate areas. formulated with hydrating seaweed, chia seed, and soothing aloe vera, super fluid mimics the body’s natural fluids to enhance the ease, comfort, and longevity of any sexual activity.
q: what is the price range for your products?
a: field trip products range from $25 to $88.
q: and where can people check them out?
a: field trip products are available exclusively through our official website usefieldtrip.ca.
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