'every moment is worth celebrating,' canadian jewelry brand founders say
celi offers everything from fine jewelry earrings to fully customized engagement rings.
2 minute read
celi is a canadian jewelry brand founded with the belief that every moment is worth celebrating.
celi
there’s another cool jewelry brand in canada to know. celi offers everything from fine jewelry earrings to fully custom engagement rings. founded by sisters trang wong and chau lui, who are the duo behind the jewelry store paris jewellers, the brand is being built with the idea that “every moment is worth celebrating.” no matter how big or small.
we caught up with co-founder lui to learn more:
q: for those who aren’t familiar, what is celi?
a: celi is a fine jewelry brand with a global online presence, and a brick-and-mortar location in the heart of toronto. celi was born out of the vision to create a refined, contemporary and celebratory fine jewelry brand, with the belief that every moment is worth celebrating.
celi founders trang wong and chau lui.
celi
q: what makes it unique?
a: our toronto showroom offers an exclusive shopping experience that encourages a full, celebratory experience. we aim to be a vibrant hub that serves as an opportunity for connection, creativity and community. we do this by channelling the local community to display local artists’ work, and feature various complimentary brands to allow consumers a unique shopping experience. perhaps our most unique is that in every celi location we will have a dedicated area to allow for social gatherings and events, making celi the ultimate destination for celebration. in toronto specifically, we are unveiling this in the spring.
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also, we have a unique custom jewelry alcove for anyone wanting to create anything custom, which features hundreds of one-of-a-kind engagement rings in ethically mined diamonds, lab-created diamonds and gemstones — all of which can be tried on in-store to compare stones and settings, making finding the perfect ring, or designing one, extremely accessible.
q: who is the target customer?
a: anyone who is interested in fine jewelry. our brand was inspired to celebrate every moment of one’s journey in life through fine jewelry. whether it be an anniversary, birthday, a working mom celebrating a promotion at work, a baby shower or just because — we want to be here for all of it. we carry all different styles of jewelry including men’s and various gemstones which cater a broad variety of diverse communities and individuals from all over the world, welcoming anyone from any background.
q: is there a ‘hero’ design in the line?
a: we are launching celi with a product assortment focused on solid gold essentials for everyday. these pieces are classic, timeless and future heirlooms. our hero designs in everyday jewelry are the stacking rings, which offer a mirage of nostalgic inspired pieces, to bold and delicate offerings as well as solid gold statement rings which can be intertwined and worn by themselves or together, in unique ways.
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q: what is the price range?
a: everyday jewelry starts at $90 to over $2,000. our custom component can range with gemstones starting at $1,000 and has no price ceiling on diamonds. we can source and create whatever the consumer wants.
q. and where can people learn more?
a:
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