“we need to raise awareness to really help people understand,” kate said. “there’s a huge mental component as well and emotional, and that is a huge weight, lack of awareness, lack of understanding, it’s very difficult for the individual to live within society.”
having the general population understand more about ibd will also help in terms of policy, as policymakers who lack a thorough understanding of the disease are limited in their ability to discuss and implement adequate changes that could benefit people with the chronic condition.
it’s really about improving the knowledge of ibd from people who are living with the disease, all the way up to the government, so that the needs of this population of people are taken seriously.
“many folks, even now, they don’t tell their managers or they don’t tell their hr department that they have ibd. even small accommodations like having a cubicle if they have to go into the office or having an office close to the washroom, those kinds of accommodations help,” said kate. “but without that understanding, hr will be oblivious. their manager will be oblivious, and there is dissatisfaction on both ends.”
building a community for ibd
for sara and carissa, who have lived experience with all the downsides that can come with ibd, building a community of people whom they can relate to was vital to improve their overall ability to manage, cope, and live well with crohn’s disease.
for sara, she spent years living in fear and darkness because of her crohn’s disease, wondering if she was ever going to be good enough. that’s when she created her digital brand,
the bag bish. she aims to demonstrate that having an ostomy bag doesn’t detract from one’s beauty. it amplifies it authentically.
“it was such a liberating moment for me,” she said. “i spent years just suffering alone and questioning my self-worth, and if i’m enough, am i beautiful? will people see me for more than my chronic illness, my visible difference, and all of that? and as soon as i shared my story, i saw already how many other lives and other ostomies and chronic illness individuals we’re having such a positive reaction.”