in collaboration with clients, we tap into the expertise of health professionals, producers, videographers and writers to craft compelling stories. for health-related content, we will submit to
ads standards canada for review and approval to ensure compliance with laws and health canada’s regulatory guidelines. our sponsored articles are published in the pages of postmedia’s iconic titles, next to editorial content from our trusted brands.
accuracy
all editorial content posted on healthing strives for accuracy, objectivity and balance.
images, excerpts and quotations are clearly attributed and fairly, faithfully reproduced. any amendments are undertaken only for clarification of meaning or context or as otherwise required by law. amendments and corrections are explicitly noted for readers.
transparency
stories expressing a specific point of view are differentiated by labels including “advice,” “opinion” or “commentary.”
educational or informational material provided by external groups — for example, patient associations, or other media partners — is identified by a byline style that includes the organizations’ name and/or logo. further information and a link to originating content creators is also included for each story. postmedia is not responsible for content provided by third parties. any concerns or questions regarding licensed or supplied content should be addressed directly with the content provider.
paid content is explicitly identified by labels such as “sponsored by,” “promoted by,” or a label such as “paid advertisement.”
respect
many health stories deal with deeply personal, highly sensitive issues and may feature individuals with little or no experience speaking to the press. contributors to healthing must be clear with potential subjects as to why they are being approached for comment or other participation in a story and where final material may be published.