from best friends to business partners: using technology to meet people

the online dating industry is geared to overtake the bar scene as the norm for meeting new people online, matching nearly 1 in 4 couples .

meetup.com is one of the most popular and trusted sites for meeting new people online. from sushi-loving moms to martial arts enthusiasts, meetup offers events and groups for all ranges of interests. some groups are free to join, while others ask for membership fees to cover organizational costs. meetup groups are especially useful for those who enjoy outdoor activities such as hiking and snowshoeing as they often provide carpools and have experienced leaders who can advise on equipment and trails.

industry associations exist to connect and support their community, so it’s no surprise they are a valuable way to network. industry groups range in size and formality. some groups host workshops and bring in speakers, while others hold casual get-togethers at pubs (taking the time to research these groups is also helpful: nothing is more embarrassing than showing up with a powerpoint sales pitch and business cards at a casual pub night). large organizations such as digital alberta often promote smaller groups as well as host their own mixers and networking events .

at first glance, it can be easy to dismiss instagram as a place for breakfast photos and vanity “ selfies ” in front a bathroom mirror, but instagram and other emerging networks such as vine (an app for creating short video clips) can introduce you to new friends. while the idea of meeting a stranger based on photos may seem a little strange and voyeuristic, it’s becoming increasingly more common. similar to twitter, you can search hashtags based on location and interest to find people with whom you share a hobby or passion. the transition from “online friend” to “real friend” can take time but, once you build a rapport with an online friend, there’s never harm in asking if they’d like to meet for a coffee to discuss mutual interests. if photos aren’t your thing, other networks such as yelp have discussion forums and regular gatherings for members (and as a bonus you get the inside scoop on the best local restaurants and trends). check the “boards” and “events” section of yelp in your city.